My response "how can anyone NOT afford a cleaning service" Not only are my rates affordable (often less than your monthly cable bill) delegating housework is a tremendous stress reducer.
Our society assumes that anyone who hires a housekeeper is LAZY, or is somehow self indulgent and entitled to a luxury service. I on the other hand consider my customer's to be masters of time management!
Let's not forget that I am the mother of 5 crazy kids! I also worked 60+ hours a week in the corporate world for over 12 years. Between work, children's activities, and everyday living even the most leisurely days didn't seem long enough to get everything done at home. I often found myself folding laundry when I should have been sleeping, running to the grocery store at 8 pm after soccer practice and SUNDAY FUNDAY meant "family" cleaning day! I took a whole day away from quality time with my family to clean my own house and get ready for the week ahead.
While I do have a diverse customer base, the majority of my customers are busy families, families that have prioritized the need for sleep and sanity over the need to spend time cleaning. But they also realize that a clean home is a happy and healthy home. Having a clean home is NOT a luxury it is a necessity.
Because I struggle with time management just like everyone else, I honestly enjoy helping my customers appreciate what little free time they do have with their families instead of on tedious but necessary tasks like dusting, vacuuming, disinfecting toilets and tubs, and not to mention mopping.
Of course the bottom line is always about money so.... How do my customer's justify spending money on a luxury such as weekly cleaning services?
I assume it is the same way we justify paying for other luxury services like getting our hair and nails done, having dinner cooked and served to us at a restaurant or a drive thru window, having curbside garbage removal, or simply purchasing bottled water. It is just a matter of what you perceive as a luxury service vs a necessity.